Speech Hotline: (800) 950-6893

How to Spot Fake Customer Reviews Online

 
 

Real customer reviews provide an inside look at the quality and value of a company’s products and services. Legitimate businesses pay (and it’s expensive) to contract with a third-party, Google-authorized review service such as Shopper Approved, TrustPilot or Yotpo to collect reviews for them.

These services collect reviews from verified purchasers only and take the review process completely out of the hands of the website owner to ensure the absolute integrity of every review.

I contract with Shopper Approved and have absolutely no access to any customer review. Shopper Approved won’t even change misspellings of my name in reviews. I know this because I called and asked them to. They refused and said a stipulation of being a Google-authorized service is that all reviews must remain exactly as the customer wrote them—misspellings and all.

Here’s how to tell if the reviews on a website are fake and written by the website owner themselves.

Any review you see on a website that is not clearly marked as having been collected by one of these Google-authorized services that verify purchasers is likely fake (at the link, scroll to the heading “Where ratings come from” for the full list of Google-authorized review services).

Dishonest speechwriters will post fake reviews they’ve written themselves on their site then try to make you believe they’re real by signing them with things like, “Julie C.” or “S. Brown, Denver.” Don’t believe it. There’s no way for you to verify these are actual customers other than taking the word of the website owner who you don’t know.

Also be aware that most, if not all, reviews on websites like Wedding Wire, The Knot, Google and others are fake. That’s because these sites don’t have any customer verification process in place—all you need is an email address to post a review. And you can post more than one review. So most reviews on these sites are posted by either the speechwriter him/herself or their family and friends.

Another telltale sign a review is fake is that it’s overwritten with over-the-top language like “I highly, highly, highly recommend working with Weddings “R” Us…” or “I cannot recommend this fabulous, amazing, outstanding service enough!”

Fake reviews also tend to have stuffy overwritten phrases not used in everyday conversation like “Before discovering Weddings “R” Us I felt utterly lost like I was drowning in a sea of memories.” Real people don’t talk like that.

The bottom line: any competent, legitimate speechwriter is going to pay a Google-authorized review service that collects reviews from verified purchasers only to earn your trust and give you complete peace of mind. See my Shopper Approved reviews.

 
 
 
 
 
 
 
 
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April 8, 2025 by adb (CA, United States)
“I was a little nervous about having to give the speech of a lifetime. Den set me up and captured the essense of what i wanted to say. All his tips and recommendations made me Nail It!!!!

First rate experience”
April 7, 2025 by Mark (OH, United States)
“This is the third time I've worked with Den. And like before, my father speech went amazing! Not a dry eye in the house and lots of laughing. He also had a great recommendation on the father-daughter dance which went great! An unforgettable night all around.”
April 5, 2025 by Jason (AZ, United States)
“I worked with Den on my best man speech for my brother and emailed this to him after receiving the first draft. The speech was easy to deliver and I got a ton of compliments starting with my brother and sister in law. If you need help Den is your guy.

'The first word that comes to mind is WOW! What a great speech, you captured things beautifully. It already feels very comfortable, and my confidence is strong. The edits will be minor, mostly just adding a few names. I am so happy that I reached out to you and thank you so much as I could not be more impressed.'”
March 29, 2025 by Jim (FL, United States)
“Den helped craft my father of the groom speech at my son's wedding last October. I had previously engaged Den to help with my father of the bride speech at my daughter's wedding. In both cases, Den knocked it out of the park. Not only is he a very talented speech writer, but he made it a point to take the time to get to know me so that each speech reflected MY OWN words and thoughts. Den also did a wonderful job of preparing me to deliver my speeches. I would never claim to be a great public speaker, but when I stood up and took the mike at both weddings, I was totally calm and confident and it showed in my delivery. Simply put, Den is the real deal.”
March 15, 2025 by Bruce (FL, United States)
“Den delivered a lot more than I expected. His process helped bring out memories and other things I had forgotten or would have overlooked. Throughout our work together he truly cared about putting something together that was unique and fit my personality and relationship with the bride and groom. Then his delivery tips helped me 'nail it' in front of 300 people! It was all easier than I thought it would be. I highly recommend Den's service and will definitely return for my next speech.”
February 1, 2025 by Jules (NY, United States)
“The speech was another huge hit! My kids and all the guests loved it! The bit at the end was totally unexpected and blew everyone way. I swear the laughter went on for a full minute. Thanks again for another life changing speech! Until next time, Den. Thank you.”
January 9, 2025 by Nolan R. (GA, United States)
“This was a much more enjoyable and effective process than I expected. Den went beyond surface questions into the psychology of who I am, who my daughter and son-in-law are, and what is at the heart our relationship. The result was a speech that 100% honest, fun and warm. I've been worried about this speech for a year but pulled it off much easier and better than I expected with Den's help. I got many compliments at the reception and during brunch the next day. I highly recommend Den.”
December 9, 2024 by Christopher (NV, United States)
“Hi Den! I hope that you and your family had a wonderful weekend.

Just a post-wedding update :-). On Saturday evening, I had the pleasure of giving the speech as the last speaker in front of a packed crowd at the reception, and I must say, WOW! I've never felt as confident and prepared as I did that night, and you are to thank for that! This was indeed money well spent!

The speech took eight minutes as planned, and many individuals who approached me afterward mentioned its impact on them, including my brother and new sister-in-law. There was laughter and tears. The three speeches made ahead of me were all very thoughtful and appropriate for the occasion; however, the stories and context of my remarks that you wrote indisputably established the speech as the MAIN EVENT of the reception.

I am so thankful for having the foresight to seek a talented professional who knows how to tell stories and has an impactful way with words. You gave me all the tools necessary to succeed and gave my self-esteem a much-needed boost.

For future speeches, you are my most significant asset, and im sure that is the case for many others.

Thank you so much, Den; your services and process are phenomenal!”
December 1, 2024 by Colin (CT, United States)
“Thanks to Den my best man speech was a roaring success. Can't thank him enough for his help or recommend him high enough to others. He has this down to a science and it's a very fun process. Best to you Den!”
November 28, 2024 by Dave (United States)
“Den assisted me with my father of the bride speech and was fantastic. I am so grateful to him. The father of the bride speech had me stifled, both in terms of organization and content. After weeks of trying to hammer it out, I turned to Den and he crushed it for me. He was delightful to work with, flexible in terms of incorporating some ideas I had, and organized the speech perfectly. It really was one of the best experiences of my life, and I am extremely pleased with how the speech went. I highly recommend him to anyone who wants to give the best possible speech for a special occasion!”